Public Relations Professional - ANZSCO 225311


Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.

Skill Level


Alternative Titles

Corporate Affairs Officer


1. Maori Liaison Officer (NZ)
2. Media Liaison Officer
3. Press Officer
4. Promotions Officer
5. Public Affairs Officer
6. Public Relations Consultant
7. Public Relations Officer

DIAC Endorsed Correlations to ASCO Occupations

2221-11 Public Relations Officer

Occupation Lists

This occupation is on the following skills lists:
2. Consolidated Sponsored Occupations List
3. RSMS Occupations List
This occupation is not on the following skills lists:
3. Skilled Occupations List

Group: 2251 Advertising and Marketing Professionals


develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.


1. planning and organising publicity campaigns and communication strategies
2. advising executives on the public relations implications of their policies, programs and practices
3. preparing and controlling the issue of news and press releases
4. undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
5. organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
6. representing organisations and arranging executive interviews with publicity media
7. attending business, social and other functions to promote the organisation
8. commissioning and obtaining photographs and other illustrative material
9. selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity

Skill Level

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Occupations in this Group

1. 225311 Public Relations Professional