Sales and Marketing Manager - ANZSCO 131112


Description

Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation. ICT Business Development Managers are excluded from this occupation. ICT Business Development Managers are included in Unit Group 2252 ICT Sales Professionals, in Occupation 225212 ICT Business Development Manager.

Skill Level

1

Alternative Titles

1. Farmer and Grazier.

Specialisations

1. Business Development Manager.
2. Market Research Manager

Occupation Lists

This occupation is on the following skills lists:
1. Consolidated Sponsored Occupations List
2. RSMS Occupations List
This occupation is not on the following skills lists:
1. Skilled Occupations List

DIAC Endorsed Correlations to ASCO Occupations

1231-11 Sales and Marketing Manager

Group: 1311 Advertising, Public Relations and Sales Managers


Description

plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

Tasks

1. directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
2. directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
3. directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
4. directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public

Skill Level

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Occupations in this Group

1. 131112 Sales and Marketing Manager
2. 131113 Advertising Manager
3. 131114 Public Relations Manager